Everyone has skills. They get you in the door, but not necessarily get you the job. There can be 100 or more applicants per job posting, and they all have the same or better skills as you. It’s not just about the skills, it’s how to put your best foot forward to stand out as "the one.” In today’s extremely competitive job environment it is increasingly important for each person to create a clear, concise statement on who you are, what professional skills you offer, and why you are the best candidate for the position. Hear from marketing and industry professionals on what employers want to know and how to prepare for the questions employers are going to ask.